First impressions matter
We all know the archaic idiom ‘you can’t judge a book by its cover’ and funny enough it’s applicable to everything except books. People really do judge books by the cover hence the importance to nail it or immediately lose the reader and ultimately the sale.
Since we live in an age of visual stimulation, catching a reader's eye with a brilliant book cover design is now more important than ever. Statistics prove that a book cover is 90% of the sale – losing someone at the visual aspect of your book is detrimental to the sale therefore, the cover has to be spot on. It has to be simple, effective and engaging.
Everything has a cost. A free design tool in an amateur's hand attempting to create a book cover design free of charge, could result in being the most costly element of the entire project. That’s not a scare tactic – it’s merely a fact. Simple errors on a cover design could result in the need for an entire reprint of your book and bad or ineffective design will cost you sales and revenue.
A book cover needs to communicate that the content is worth a reader’s hard-earned money, deserving oftheirtime and attention and will somehow enrich their lives or experience. It is important to make a readerfeel. Don’t ‘tell all’ with a design that lures them in; it must provide enough intrigue and charm that they simplyneedto buy your book
A picture says a thousand words. If that’s true, your book has already spoken volumes by the time your readers get to page one. Here are some basic guidelines to ensure your book cover is saying the right things:
Your cover design should intrigue the appropriate audience for its content. To avoid reader confusion, disappointment (and bad reviews), make sure the cover doesn’t promise something the content doesn’t deliver.
Good design never ‘shows’ exactly what is being ‘said’. Make sure your cover expands on, reflects on, or intriguingly interprets the content of your book, instead of just repeating it.
Spelling mistakes, language errors, spacing issues, pixilation, etc. All of these basic errors result in major problems when they sneak into your book cover design. Make sure you perfect the basics.
The back and spine designs of your book are just as important as the front. Make sure the front, back and spine of your book cover design are all thoughtfully put together and error-free.